Actimel wanted to communicate its new flavors and so they turned to LINE in order to develop their digital campaign. We then put the brand in touch with 13 influencers who were in one way or another related to Actimel and, with them, we developed a very powerful campaign.
The social influencers had one mission: To combine their own morning rituals with Actimel, to show to the audience how they would consume the product as something integrated in their morning routine. Through some posts on their social profiles, by some contests that they had prepared and along with some videos that we recorded, the results were astonishing: During a month and a half, the campaign achieved 3.4 million in Social Reach and more than 260k Interactions and a brand that is now genuinely closer to its people. Because of the great results, Actimel asked LINE to carry out its next campaign, swinging the orientation to the ‘Back to School’ and tips to recover from your latest holidays.