Develop, execute and monitor a commercial strategy with one of the most important global football stars, Andrés Iniesta. The Commercial strategy focused on a point-of- sale promotion, an online marketing campaign and culminated with a unique FC Barcelona hospitality experience with Andrés Iniesta.
- Boost sales of a specific product line
- Reinforce brand awareness
- Reward the loyalty of brand dealers
- Positive reinforcement for company employees