Andrés Iniesta and FCB Experience

Description

Develop, execute and monitor a commercial strategy with one of the most important global football stars, Andrés Iniesta. The Commercial strategy focused on a point-of- sale promotion, an online marketing campaign and culminated with a unique FC Barcelona hospitality experience with Andrés Iniesta.

Client challenges
  • Boost sales of a specific product line
  • Reinforce brand awareness
  • Reward the loyalty of brand dealers
  • Positive reinforcement for company employees
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