Concept creation, production and management of the largest youth alpine skiing tournament in Southern Europe. A great case study combination of a sport and entertainment event to give the client the best possible communication platform in order to connect emotionally with its target.
After 7 seasons, more than 20.000 youth skiers have participated in Audi quattro Cup.
Local activation of brand’s strategic territory: winter sports
Connect emotionally with their core target
Build brand awareness with future clients