The starting point
A sedentary lifestyle among Spanish children and adolescents is increasing and reaching a worrying level.
There are two things that could be brought together in order to promote sports practice among children and the values associated with it: the Consejo Superior de Deportes, an institution whose function is to promote physical activity and healthy habits among the population along with Idilia Foods, a food company that is willing to try to make a real impact on the people through sport.
To create the biggest scholarship program in Spain and to encourage the youngest ones to practice sport as they have always dreamed of. To enthusiastically spread positive values that are associated with it. Beyond the program itself, to actively communicate it in order to let as many children as possible know about it and be conscious of the importance of sport. Aso, at the same time create brand awareness and build a social corporate responsibility.