The DNC (Danone Nations Cup) is the biggest base soccer tournament in the world. More than 32 countries (both male and female categories) participated in the world final. This year it was located in New York, in the Red Bull Facilities. The Spanish representatives were the Atlético de Madrid, in the men’s category, and Valencia CF, in the women’s category.
LINE developed a digital content generation and amplification plan through some unique experiences which we specially prepared for the players during the tournament: Carles Puyol, a worldwide known football legend, with some other professional football players and the children’s families, prepared a surprise for the participants. After that, Puyol visited them by surprise during a training session and he offered them a motivational talkbefore one of the matches.