VOLKSWAGEN  x LA CERDANYA 

Electrifying Cerdanya from its most iconic gateway

Volkswagen wanted to accelerate its role in electric mobility while strengthening its presence in one of its most strategic territories: La Cerdanya. 

LINE moved beyond campaign visibility and created a real mobility asset: an electric charging hub at the entrance of Puigcerdà, one of the valley’s most iconic and high-traffic automotive locations. 

A tailor-made infrastructure designed to integrate into the local environment, serve electric vehicle drivers and turn Volkswagen’s zero-emission vision into a tangible mountain experience. 

WHAT WE BUILT 
  • + Brand Strategy 
  • + Creative Direction 
  • + Experience & Activation 
  • + Content Strategy & Production 
  • + PR & Media 
  • + Performance Analysis 
STRATEGIC MOVE 

We transformed Volkswagen’s electric ambition into a permanent territorial platform. 

Built from scratch under the claim Electrifying Cerdanya, the space became more than a charging point: a visible statement of intent around mobility, sustainability and local relevance. 

WHY IT MATTERS 

Volkswagen’s electric mobility vision became part of the territory.

By connecting brand strategy, infrastructure and local impact, LINE helped Volkswagen create a permanent brand asset: useful, ownable and built for the future of mountain mobility.

results

2.5

Annual Offline Impacts

12

Annual Charging Sessions Registered

298.6

Annual Delivered

+153

Energy Delivered in 2025 vs 2024