NISSAN x OUTDOOR TERRITORY 

Turning the outdoor territory into a brand and business platform

Nissan wanted to build a stronger role in the outdoor territory, connecting its SUV range with a lifestyle defined by mountain, adventure, mobility and real conditions. 

LINE became Nissan’s outdoor agency, defining the strategic platform and building a long-term activation ecosystem across key mountain touchpoints: La Molina, Boí Taüll, Snozone and Val d’Aran. 

From ski resorts to urban mountain hubs, from brand visibility to test drive generation, we helped Nissan move from presence to relevance — and from relevance to conversion. 

WHAT WE BUILT 
  • + Brand Strategy 
  • + Partnership Strategy 
  • + Creative Direction 
  • + Experience & Activation 
  • + Content Strategy & Production 
  • + Talent 
  • + PR & Media 
  • + Performance Analysis 
STRATEGIC MOVE  

We positioned Nissan as the mobility partner for mountain lovers. 

A brand designed to accompany those who do not see cold, snow, distance or uneven terrain as barriers, but as part of the adventure. 

Through strategic partnerships, always-on visibility, outdoor experiences, test drive activations, influencer journeys and local market actions, LINE turned the outdoor territory into a measurable brand and business platform for Nissan. 

WHY IT MATTERS 

Nissan earned a credible role in the outdoor world. 

By connecting brand strategy, mountain partnerships, real driving experiences and local conversion opportunities, LINE helped Nissan build more than visibility: a scalable outdoor platform designed to drive relevance, engagement and business impact. 

results

41

Total Impacts Across the Outdoor Territory

6

Qualified Leads

2

Test Drives Generated