ISDIN x SNOW TERRITORY 

Making photoprotection part of the skier’s ritual

ISDIN wanted to break the seasonality of sun protection and drive awareness around a simple truth: UV exposure does not end when summer does. 

LINE identified snow as a strategic territory to shift behaviour. A high-radiation environment where protection is essential, yet often overlooked by skiers, families and mountain lovers. 

From the six FGC ski resorts under the Pirineu 365 platform to Val d’Aran, we built a full snow-territory strategy designed to make photoprotection visible, relevant and actionable across the skier’s journey. 

WHAT WE BUILT 
  • + Brand Strategy 
  • + Partnership Strategy 
  • + Creative Direction 
  • + Experience & Activation 
  • + Content Strategy & Production 
  • + Talent 
  • + PR & Media 
  • + Performance Analysis 
STRATEGIC MOVE  

We moved photoprotection from summer awareness to winter behaviour. 

Through partnerships with FGC’s Pirineu 365 ski resorts and Copos Ski Club, LINE gave ISDIN a credible role in the snow ecosystem: present across ski resorts, clubs, hotels, retail and real moments of practice. 

The idea was clear: to turn SPF into a natural step before skiing — as instinctive as checking the weather, adjusting your boots or preparing your skis. 

WHY IT MATTERS 

ISDIN opened a new territory for photoprotection. 

By connecting health education, mountain behaviour and real product trial, LINE helped ISDIN move beyond seasonal communication and build a credible role in snow: protecting skiers where awareness, exposure and action meet. 

results

9.3

Total Snow Territory Accumulated Impacts

695

Activation Impacts