COLACAO x CONSEJO SUPERIOR DE DEPORTES
The biggest children sports grant program ever created
ColaCao and the Consejo Superior de Deportes wanted to fight the rise of sedentary lifestyles among Spanish youth by making sport more accessible, inspiring and inclusive.
We turned that ambition into Becas Vamos — the biggest children’s sports grant program ever created in Spain, designed to help young athletes practice sport the way they had always dreamed of.
A platform built to give visibility to inspiring stories of passion, resilience, diversity and self-improvement, while improving training conditions for children and communities across the country.
What we built
- + Brand Strategy
- + Partnership Strategy
- + Creative Direction
- + Experience & Activation
- + Talent
- + PR & Media
Strategic move
We transformed a social challenge into a national call to action.
Through Becas Vamos, we created a grant program that connected families, communities, institutions and elite athletes around one belief: every child deserves the opportunity to grow through sport.
The idea was clear: to level the playing field and turn children’s dreams into a powerful story of collective progress.
WHY IT MATTERS
We turned access to sport into a platform for hope, opportunity and social impact.
By connecting institutional credibility, brand purpose and emotional storytelling, LINE helped ColaCao create more than a grant program: a movement designed to inspire a new generation through the power of sport.
results
58
Benefited children
307
PR Reach
25
Social Media and Branded Content Reach
