DANONE x OLYMPIC GAMES
An unforgettable Olympic send-off powered by national support
Danone wanted to make its commitment to Olympic athletes feel real, emotional and close.
Ahead of Rio 2016, we transformed the country’s anticipation into a powerful send-off for the athletes representing Spain on the world stage.
A brand experience built around pride, emotion and collective support.
WHAT WE BUILT
- + Brand Strategy
- + Creative Direction
- + Experience & Activation
- + Content Strategy & Production
- + Talent
- + PR & Media
STRATEGIC MOVE
We brought Spain’s encouragement directly to the athletes, just 48 hours before they left for the Olympic Games.
Through a surprise moment with family, friends, celebrities, influencers and fellow athletes, Danone’s support became something they could truly feel.
The idea was clear: before competing for Spain, they had to feel Spain was competing with them.
WHY IT MATTERS
Brand support became a moment of collective national emotion.
By connecting brand purpose, Olympic values and personal relationships, LINE helped Danone create more than visibility: a powerful reminder that every athlete competes with a country behind them.
