BARCELONA CITY COUNCIL, GENCAT, CATSALUT
Food Baskets Against Covid-19
Helping the city we love during the lockdown
- + Strategy
- + Management
- + Logistics
- + Content creation
- + Communications campaign
We had no projects to work on, we had to remain home, and we had no clear vision of our future as a company. But we just could not stand still. We had the best team, we had big ideas, we had great clients who were eager to do something, and mostly, we had the will to help in any way we could.
And so, we did.
In a matter of days, we managed to get the Government, the National Post Office, the Media and our clients to send more than 220 tons of food to the homes of those who had the biggest risk if infected with Covid-19. 200.000 boxes were delivered all around Barcelona. In all, more than 600 volunteers worked together from picking vegetables, to sorting products, assembling and delivering boxes.