Aïssa Mandi for GB Foods
Promoting organic growth to gain market share
- + Ambassador negotiation
- + Asset definition
- + Activations definition
- + Content production management
Soccer is a wide-spread passion in Algeria, and the national team had won the last Africa Cup of Nations. Aïssa Mandi is not only the captain and leader of the Algeria National Soccer Team, but a referent in family values. After a thorough analysis of the brand’s needs and objectives, we approached Aïssa Mandi to become the brand ambassador.
We worked to establish a connection between the national team’s star and Jumbo to favor the strategic launch of the new product through a 360º activation, that included a media plan, social media and PoS.